Having been home to many civilizations throughout centuries, Pamukkale is one of the most important tourist attractions in Turkey, with its unique look and historical traces it harbors. These thermal waters that have had curative effects on many visitors create a visual feast with the travertines they have formed. The word “Pamukkale” literally translates to “Cotton Castle”, taking its name from the white, cottonish look of the travertines. The location hosts millions of domestic and foreign tourists every year.

Pamukkale is one of the heavenly touristic locations of Turkey with its heal-all curative waters and travertines. Listed among the “World Cultural Heritage List” of UNESCO, Pamukkale combines nature with history, and is also in an alternative position to sea tourism in Turkey. Pamukkale, Denizli’s window opening to the world, hosts over 1 million domestic and foreign tourists each year, with the visual richness the travertines present.

The curative thermal water of Pamukkale which has made it a settlement area for thousands of years, is also the lifesource of the world famous white travertines of the location. The thermal sources in Karahayıt and Gölemezli, which are very close to Pamukkale, is said to be good for rheumatism, heart, stomach, vessel stiffness, blood pressure and skin diseases. Some hotels within the region provide service related to health tourism, with their expert personel trained on thermal treatments. The thermal pool in Pamukkale also enables tourists to have a good time with its water that is always at 35 degrees, regardless of the season.

Concentric with Pamukkale, Hierapolis, 20 kilometers away from the Pamukkale city center which has been established in 197 b.c., is also important for religious tourism, by the reason of St. Philips, one of the disciples of Jesus Christ, having been killed here and a mausoleum having been built afterwards. The historical artifacts found in excavations are on display at the Hierapolis Archeology Museum.

The calcium carbonate in the curative thermal waters of White Paradise Pamukkale, which fascinates all visitors, precipitates once the waters come to surface. This structure is initially in the form of a soft gel. It becomes a "TRAVERTINE" after hardening over time. The curative thermal water that has made Pamukkale a settlement area for thousands of years is also a lifesource for the travertines.  The unique travertines are Denizli's window to the world.